Meta Descriptions – What They Are And How To Write Them

Meta Descriptions - What They Are And How To Write Them

Have you ever wondered what it takes to get a high-ranking website? It’s a combination of format, structure, keywords, links, and more. It can all get a bit confusing if you’re not used to doing this sort of thing. This is where Jiu-Jitsu Advertising comes in! Specializing in Google ads, SEO, and content, we are well-equipped to handle all your website needs. 

What Is A Meta Description? 

For those who may be unfamiliar with the term. A meta description is a short paragraph explaining the information to be found on the page. Google uses the meta description to deem whether or not your site has useful information on it or not. Your search rankings depend on the meta description and its ability to answer a search query. 

How Do You Use A Meta Description? 

To get the best use of a meta description, it should be custom. Customized to exactly your website’s niche and the services or products that you offer. A good meta description will alert the user of what type of information can be found on your site. This description is a small excerpt that is shown during a google search. A user can scroll through reading several meta descriptions until they find one that answers the questions they’re seeking.

How To Write A Meta Description

A meta description should be at max 155 characters. This includes spaces and letters, so your description is very limited. This forces you to be direct and straightforward about the information that can be found on your website. Descriptions that are too short also do not do well. Try to write metas that are between 135-155 characters. You will want to make sure your keyword(s) are mentioned in the description. Be sure to naturally include the main keyword at least once in your description. 

How Meta Descriptions Will Benefit Instructors

Meta descriptions are beneficial to any website. By listing the main keyword(s) in the description as well as a short sample of the information found. You are driving more traffic to your site based on the quality of the content. This will boost your SEO ranking and lead to more authentic leads for your gym location.

By having a good meta description in place, the instructors can focus on what’s most important. Student-Teacher Relationships as they teach their craft of Jiu-Jitsu to their clients. Don’t let the stress of maintaining the small details of your site take your instructors away from the art. With our help, the instructors can focus on their teaching, and we can handle the technical side.

Contact Us Today! 

If you are in need of getting a higher-ranking website, then contact Jiu-Jitsu Advertising today! Don’t fret if you’re unfamiliar with meta descriptions or how to write them. We specialize in SEO and content and always ensure that we make customized meta descriptions for all our work. Contact us today for your free strategy session. Discover where your site could use some help and get back on track!

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