Search engine optimization (SEO) is in a constant state of change. What works one month might be completely obsolete the next. That’s why, as a website manager, you need to stay on top of all the recent trends! In today’s article, we will be going over some of the top SEO trends for 2022.
RankBrain
Google’s algorithm was already complicated enough. To make it even more complex, Google has recently announced its new AI algorithm RankBrain. Experts believe this will be one of the most important ranking factors for Google search results throughout 2022.
We still don’t know exactly how RankBrain works, but experts believe it heavily emphasizes user experience. Therefore, the click-through rate and the amount of time users spend on your website will be key factors. When mapping out your SEO strategy for the upcoming year, be sure to consider RankBrain.
Long-Form Content
In the past, shorter content was believed to be more effective. Now, long-form content might be the king. The idea is that long-form content can lead to more traffic and more shares than short-form content. Of course, it’s important to ensure the long-term content is high quality and informative.
Experts recommend aiming for 3,000 words in your content. This is also a great opportunity to strategically place targeted keywords in your content. The better the keyword placement, the higher the chance your website will be picked up by Google’s advanced and complicated algorithm.
Mobile-Friendly
The vast majority of Google users are using their cell phones. Therefore, it’s important that your website is as mobile-friendly as possible. In fact, in 2019, Google introduced mobile-first indexing. This means Google primarily looks at mobile websites when deciding where to rank websites in search rankings.
Thankfully for website owners, Google makes it easy to check how mobile-friendly your website is. The Google Mobile Usability Report allows you to see the issues that may be plaguing your website and how you can fix them. As more and more internet users use their cell phones to access the internet, focusing on making your website mobile-friendly will become more and more important.
Google’s “EAT” Principle
When creating content for your website, it’s important to understand what it is you should be focusing on. It’s important to focus on Google’s EAT principle, which stands for expertise, authoritativeness, and trustworthiness. Google uses these three factors to determine whether or not a website is trustworthy enough to suggest to its users.
You can ensure you’re creating content that abides by the EAT principle by using buyer personas. Buyer personas help you better understand your target audience and what it is they’re looking for. By catering your content around your target audience, website users will come to your website more often and stick around longer. These are signs to Google that people trust your website.
Do You Need SEO Help?
Keeping up with all of the latest SEO trends can be incredibly difficult and time-consuming. That’s why our team here at Jiu-Jitsu Advertising is here to help. We offer a wide range of SEO services for Jiu-Jitsu academies across the United States. Reach out today to find out what it is we do for you and your website.
