When you are looking for more online marketing tools for your jiu-jitsu business, you have to utilize Google Ads; the two together go hand in hand. The team at Jiu-Jitsu Advertising will help you with your Google Ads. With Google Ads, you can generate more traffic and potentially increase the number of students coming to your studio.
When prospective customers or students are looking for a product, a class, a service, or a studio, they are likely to search Google first. That’s how Google Ads work, someone enters a search term, and then Google shows them a relevant ad for the product or service they were looking for. This is a valuable tool that drives more traffic, marketing your products, and getting more students and sales in the business world. If you are not using this tool to your benefit, give us a call, and we can help.
How Google Ads Can Help
In this article, we want to help you see how these ads can help you reach new and potential students and help grow your business.
1. Reaching New Students Who Want Your Services
You want your jiu-jitsu studio to be on the top and first page of Google. Getting seen by potential students at the exact time they are looking for the services, classes, and products you offer is called intent marketing. This type of marketing is very profitable for your school. As a small business, it can often be challenging to get on the top ten search results, and you have to recognize you are competing with other schools that have been open longer.
If you use Google Ads, you can compete on the same level as these other schools no matter how long you have been open. You can have your school seen by customers in the market for jiu-jitsu classes exactly when searching for it.
2. Reaching Local Customers
AdWords can help with location targeting options for your business. Since you operate as a locally based business, you can geo-target to get seen by potential students in your area. This keeps you from wasting money on students who are not in your area.
3. Contact Information Shown
By using ad extensions on ads on Google, you can add your contact information to ads. This can include your phone number, address, app download, page links, reviews, and so much more. This makes it easier for your potential students to connect with you.
4. Measured Results
Google Adwords gives you the ability to customize and track all of your campaigns on one dashboard. You can set and track your goals for ROI, traffic, brand awareness, sales, and conversions. You can make these results complex or simple just depending on what you want.
5. Control Your Budget
Being a small and local business often it is hard to spend so much on advertising and marketing. With Google ads, you have the chance to spend what your budget is. If an ad is performing well, you have the opportunity to increase your ad spend. If the ad is not, you can decrease or even stop the ad and try something else. Adjusting your ads based on your ROI is recommended.
Contact Jiu-Jitsu Advertising For Your Google Ads
We view Google Ad as a great way to reach prospective students, drive traffic to your site, and increase sales. As with most marketing strategies, unless you know what you are doing, there is no point in starting. Educating yourself and letting us help you could be the key to success with Google Ads. Please contact us today or use the contact us tab on our website; we would love to help your business grow!