Getting a negative online review can feel like the end of the world if you run a Jiu-Jitsu school. While it may be tempting to leave a nasty response, it’s important that you know how to properly handle negative reviews. In this article, we will go over why it’s important to respond to reviews – even if they’re negative – and the best way to go about it.
Why Should You Respond in the First Place?
You may be wondering why you should even bother replying to negative reviews. After all, if you don’t have anything nice to say you shouldn’t say anything at all. But responding to negative reviews can actually help your Jiu-Jitsu school in a number of different ways.
First and foremost, it shows clients and potential clients that you listen to and respond to feedback. On the backend of things, it lets Google and other search engines know that your website is active. Google values active websites when it comes to rankings. If you’re responding to reviews – even the negative ones – Google will view your website as active.
How Should You Respond?
When responding to a negative review, it’s important to not come off as defensive. This will be off putting to any potential customers. Even if the review is pure nonsense, it’s important that you respond in a professional manner. Let the reviewer know you hear their complaints and are doing everything you can to fix the problem moving forward.
You should also respond to positive reviews. This lets potential customers know that you’re active and engaging with the customer base. By doing so, customers feel a sense of connection to your brand. This sense of connection and community is great for brand building, and it goes a long way in building a long-lasting community.
Other Tips to Help Grow Your Online Presence
There are other ways you can grow your online presence outside of responding to reviews. Here are some of the other things you can do to improve your business’s online presence:
- Ongoing content on your website – Responding to reviews is a great way to show Google your website is active. Posting ongoing content on your website is also a great way to remain active
- Social media – Posting on your website’s social media pages will help build a sense of community, which can improve business
- Keyword research – Keyword research is a critical part of any SEO campaign. It lets you know what your target demographic is searching for
Growing your online presence can be difficult, especially considering your busy schedule. But implementing these practices is key to growing your business.
Do You Need Help With Your Website?
As someone who runs or manages a Jiu-Jitsu school, we know your schedule is busy. That’s why our team here at Jiu-Jitsu Advertising is here to help with your website’s SEO. Contact our team today to find out what it is we can do for you and your SEO needs!