Are you looking for ways to grow your online Jiu-Jitsu Business? Getting your Jiu-Jitsu school to stand out from your competitors can be a difficult task. However, one of the ways you can achieve this is by implementing a successful search engine optimization plan. Besting your competitors in search results can help drive more students to your school. In today’s article, we will go over four helpful tips so you can implement a successful SEO strategy.
1. Proper Keyword Research
Perhaps the most important part of any successful SEO strategy is proper keyword research. Understanding what it is potential clients are searching for will help you better understand the keywords you need to litter throughout your website. A website that doesn’t conduct keyword research is a website that will struggle to rank highly in searches.
There are many tools available to conduct keyword research. Some of these tools are free, while others require payment. However, you can conduct your own keyword research by simply Googling Jiu-Jitsu. Scroll down to the bottom of the page and look at the similar searches section. This section shows you what else people are searching for.
2. Ongoing Content
Now that you’ve conducted your keyword research, it’s time to utilize your keywords. Before going any further, it’s important to note that you don’t want to overdo it. While it may seem tempting to cover your website head-to-toe in keywords, overdoing it can negatively impact your website’s search rankings.
One of the easiest ways to utilize keywords is by producing ongoing content. Blog posts provide you an outlet to use keywords while posting relevant content to your school and the Jiu-Jitsu industry. Doing so helps frame your website as a source of authority in the industry. This tells Google that you mean business, boosting your rankings.
3. Google My Business
Google offers an awesome free tool for businesses known as Google My Business (GMB). This easy-to-use tool allows you to detail the key parts of your business, so Google users don’t have to do too much digging. The verification process only takes a few hours, and once the process is complete, you can add the key information.
This information includes your website, address, hours, phone number, and a brief description of your business. GMB also features a review section, allowing Google users to leave a review and read the reviews customers have already left. Not only does this review section help tell people how awesome your school is, but it can also help your search rankings.
4. Create A Mobile-Friendly Website
In today’s day and age, it’s incredibly important to build a functioning mobile website. The vast majority of Google users, in fact, are using a mobile device such as a smartphone or tablet. Because of that, you need to be sure that the mobile version of your website functions properly.
Google is smart. It knows when a mobile website is not optimized properly. Since most users are using their phones, Google will punish the websites without a mobile-friendly website by sending them to the bottom of search results. Spending a little extra time and money fleshing out a mobile-friendly site will help tremendously.
Do You Need SEO Help?
If you’re a Jiu-Jitsu school looking for search engine optimization help, our team here at Jiu-Jitsu Advertising is here to help. We offer a wide range of SEO services to help your website reach the top of search results. Please contact us today to find out what it is we can do for you.
