Google My Business has recently overgone quite the overhaul. It’s received a name change – now known as Google Business Profile – and features a slew of new features to help out business owners. In this article, we will go over some of the new changes and how it impacts your Jiu-Jitsu school and its website.
Why Did Google Make This Change?
Google’s main goal with this change was to encourage businesses to manage their single listings directly on Google Search via the web interface or mobile apps. The idea behind this change is to make life easier for those who are managing a business. Even though this feature has been around for a while, Google is now placing a more focused emphasis on it.
While Google is making a change, the old Google My Business web experience still exists. However, this feature is reserved for those who are managing businesses with multiple locations. New changes are primarily geared towards those who only have one listing.
How Will This Change Affect Your Website?
If you manage only a single listing – which is often the case for those managing a Jiu Jitsu school – this change was designed to make your life easier. With the new changes, you can now claim and verify your business directly from the search results. You can search your website to make changes.
If you are currently working with us and have selected our Google Business SEO plan, you won’t have to worry about this change. We will still be able to manage your business profile and make changes when needed. If you have any questions about how this change affects you, reach out to us and we can help.
Why Should You Focus on Your Google Business Profile?
Frequently updating your Google Business Profile is one of the best ways to boost your website’s search rankings. It tells Google users your Jiu Jitsu school’s hours, location, website, and reviews. Here are some additional benefits of Google Business Profile:
- It makes your business seem more reputable
- Your website will get more clicks
- Your business will receive more visits
- Customers are more likely to purchase your product or service
It’s important to note that customers are able to make changes to your profile. Therefore, it’s important to regularly check your profile to ensure the information is accurate.
Do You Need Help With SEO?
If you’re looking for SEO help with your Jiu-Jitsu school, our team at Jiu-Jitsu Advertising is here to help. We offer a wide range of SEO services including Google Business Profile services. Contact us today to find out what it is we can do for you and your SEO needs!