We hope by now you are using social media for your jiu-jitsu studio. After all, 74% of all internet users use a type of social media every day! However, you may not know how social media and sites such as Facebook can help grow your business. While traditional marketing methods are still effective, the new generation of customers is turning to social media to learn about products and services. If you have not jumped on board with social media, you could be missing out on so many potential students.
Another fact to think about is social media is not going anywhere anytime soon. Social media platforms such as Facebook are continuing to be one of the easiest and most cost-effective methods of engaging your customers, promoting your products and services, and building your brand. Most people know Facebook is great for connecting friends together, so just imagine how it can connect customers to your business.
Engagement and Brand Loyalty
Posting to your Facebook page can help engage your customers and build your brand loyalty. Being able to post about specials you are running, class schedules, and promotions are excellent for business. By engaging with your students via social media, you can help your business build relationships, create loyal customers, and, best of all, attract new jiu-jitsu students to your studio. Be sure you do not let too much time pass in between posts. You should post once a day or at least every other day at a minimum.
Keeps You Connected
When you communicate and post on your Facebook page, it shows your students and customers that you care about staying connected with them. It can show them you care about having them as students. Creating appealing content will also interest students, so make sure you add photos and even videos to your page. This can create a more personal connection. For some examples, you can add videos of classes practicing and learning new moves, a featured move of the week explained, open mat sessions, or even pictures of each class and some of your current students.
When you use Facebook Ads for your jiu-jitsu studio, you can target the exact audience you want to reach. You can target based on your location, the ages you teach, and so much more. This helps your ads only be relevant to the audience that sees them. Meaning you don’t have to worry about people who would not be interested in jiu-jitsu seeing them. Customers can get more information from the ad, such as directions to the studio, a coupon code for a free class, and learn how to sign up for classes. Facebook can also provide data on how your ad is doing so you are able to measure the results.
Contests and Incentives to Boost Engagement
Everyone loves a good deal or, better yet, something for free. When you post a contest or a giveaway on your page, it will drive traffic to your page. This traffic can boost your engagement and can lead to more exposure for your jiu-jitsu studio. Running a contest or giveaway can also lead to more likes on your page, helping more people see your business and what you have to offer.
We Can Help With SEO
Facebook is also a great way to boost your SEO. When search engines such as Google see you have a Facebook page and publish quality content, this can help boost your ranking and make you easier to find. Here at Jiu-Jitsu Advertising, we love helping our clients find new ways to boost their SEO. We can help with Web Design, Content, Google My Business, and more! If you are looking for ways to improve your online presence, we would love to help! Contact us today.