Are you wondering how to advertise for your dojo or jiu-jitsu gym? It doesn’t have to be complicated. Investing in advertising is crucial for your business. You offer an amazing service to the community, and people need to see your business.
What Are 4 Types of Advertising You Can Use?
Advertising used to be simple 50 years ago. You would make sure your information was correct in the yellow pages, and you may take out an ad in your local newspaper or magazine, even create a TV commercial. Today most people find out about companies on the internet. The world of social media keeps marketing agencies very busy. With the right help and guidance, this new advertising world does not have to be hard to navigate. Below are four types of advertising that may serve helpful to you:
Set up or Maintain your Google My Business Listing
Since most people no longer use yellow pages, this form of listing your business is how most people find out about your business. They will search in Google about local jiu-jitsu services to find your business listing. This free form of advertising gives potential customers the ability to see where you are located and contact you by phone. You can also list your hours of operations and any special promotions on your Google Business listing. Updating your listing often and including keywords will help potential customers find you first.
Manage Your Website
Your website is generally the first thing a potential customer sees when looking into your business. Creating a website that is easy to navigate and engaging will serve as a great first impression. However, this does not solve the issue with customers being able to find you. Search Engine Optimization (SEO) can make a huge difference in how easily your potential customers can find you and select your services.
Hiring a skilled SEO company will help take your website to the next level by including keywords and call-to-action options. If you are not up-to-date on current SEO strategies, hiring a company takes out a lot of the work. They put a lot of focus into link building which helps to promote your jiu-jitsu website more frequently. Backlinks are also essential to understand since this is a way for other sites to link back to your website. SEO can be a complex process but an excellent way to invest your marketing budget to help grow your business.
Offering a Free Trial Membership
Offering a free trial membership is an excellent way to get customers in your door. This opportunity allows customers to learn some of the basics in Brazilian Jiu-Jitsu to see if this is a skill they want to invest their time and money in. You can provide one-on-one instruction so they feel at ease and confident about the skills they are learning. You could even consider taking the trial membership to another level by offering a discounted month by signing up after a free week trial membership.
Updating Page Content or Creating a Blog
Creating a blog is not only an excellent way for people to learn about your Jiu-Jitsu gym but an excellent way to enhance your BJJ advertising. By creating content every month, you can incorporate keywords that will pop up on searches for your jiu-jitsu services or self-defense classes. It may seem like a lot of work to do every month. This is why so many business owners hire out for this service. You can review all material written for your business and make sure it aligns with your beliefs and what you want to promote for your brand. These blog and SEO professionals usually have a team of copywriters who help bring education to your potential clients and use keyword strategies to encourage more traffic to your website posts.
Contact Us Today
Whether your Brazilian Jui-Jitsu gym is large or small, investing in new ways to market your business will help you ensure it grows and is successful in the future. If there is anything this last year has taught us, the future for small businesses is uncertain and can change instantly. Investing your money to build a customer base that is loyal and dedicated to your brand is never a waste. If you would like help with this process, Jiu-Jitsu Advertising is here for you. Please get in touch with us today to see how we can help your business become what you dream.