Big Changes For SEO in 2022

seo changes in 2022

If you have a website for your Jiu-Jitsu school, potential students need to see it right away. Optimizing your website and using advertising can boost your online presence and bring in more business. However, there are big changes for SEO in 2022. Here are a few things you need to know. 

Why Use SEO For Your Website?

Search Engine Optimization (SEO) is very important for any website. The process uses keywords and phrases that optimize your website and make it stand out to customers. If you want to attract more clients, using SEO is essential for online visibility. 

One of the goals of using this helpful tool is to drive more traffic to your website. Many people focus on keywords that relate to their blog topics or the services they provide. When potential clients are searching for services, you want your business to appear at the top. 

SEO Changes In 2022

Most business owners understand that SEO is an essential part of a successful business. Certain techniques and strategies boost visibility and attract more clients. However, these strategies often change, and what worked before may not seem as effective. Keeping up with the latest techniques can help you reach more people and increase your clientele. Here are tips you can use to help you keep up with this year’s SEO changes. 

Create More Content

In the past, shorter blog content ranked higher than longer content. According to the latest optimization trends, longer content is now ranking higher and attracting more traffic. Creating longer content on your website can increase visibility and promote your services. 

When you’re creating the content, break it up with different headers to keep your reader’s attention. Most people don’t read entire posts but skim them instead. Here are a few ways you can structure your content:

  • Use H2 and H3 topic headers. Headers that focus on topics can help readers quickly find information. 
  • Make good use of topics and subtopics that organize your content.
  • Aim for 2,000-3,000 words in your content.
  • Include a table of content near the top of your page.
  • Add links within your content that link to other topics on your website.

You can use these tips to help you better organize your content and optimize your website. 

Website Navigation

Have you ever visited a website that was hard to navigate? When people visit websites, they’re looking for specific information that meets their needs. If they can’t easily find what they’re looking for, they usually find the information elsewhere. 

Sometimes you don’t know if your website is mobile-friendly. There are tools you can use to help you uncover any navigation issues. Google’s Mobile Usability Report is a great tool that can help. Since most people visit websites via mobile devices, you want to make sure your website ranks at the top. 

Include Some Video Content

Did you know that video content on your website can also increase your rankings? New SEO strategies include optimizing video content in some way. Linking to your video channel within your content is an easy way to add your video content. A good way to do this is to include a brief description of quality content that attracts attention. 

If you don’t have a video channel, you can still include some video content somewhere on your website. You can create a page or a category in your menu that contains exclusive video content for visitors. Keywords and hashtags can increase the exposure of your content. 

Schedule A Session 

Do you need SEO help for your Jiu-Jitsu school? Our team at Jiu-Jitsu advertising can help you optimize your content and boost your business rankings. Call us today to schedule a strategy session. We look forward to working with you.

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    A wide variety of jiu-jitsu schools use our SEO and Google advertising services for finding more students and growing their businesses.
    Here’s a small sample of companies that trust us with their website marketing.

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