As a Jiu-Jitsu school owner, it’s important to always be looking for new students to fill your classes. Here at Jiu-Jitsu Advertising, we help school owners to increase the traffic to their websites as well as give tips on how to promote their classes.
Here are our top ideas:
1. Offer a Free Class
This is the most effective promotional tool we’ve seen our clients implement. A free class offer gives you the ability to showcase your school and get someone in the door. To promote the free class, we add a premium pop-up to the website that captures the potential student’s information. Then, you can reach out to them and set up a time for them to come to the free class.
You can also share your free class offer with people that call you to ask about your school or class schedule. Let them know you’d love to have them join you at the next available class.
2. Collaborate With Other Local Businesses
Look for other local businesses that will let you leave a flyer or business cards in their lobby or on a bulletin board. You can return the favor by offering them to leave information about their business in your school. If you are going to offer the free class, make sure that is advertised on the flyer or business cards that you display.
In addition to print materials, find out if any local businesses send out email newsletters to their customers. You can ask if they’ll let you put a small blurb about your school or offer in their newsletter on occasion.
3. Partner With The Local PTA’s
Getting in with the local PTA’s in your area can help you advertise your classes to the public or private schools in your community. It’s not always easy to get in with the PTA’s in your area, but a few ways to get your foot in the door include:
- Offer to speak to the student body about self-defense during an assembly.
- Take out an ad with the football team.
- Sponsor a teacher appreciation day.
- Offer to teach principles or moves in gym class on occasion.
Look for ways to serve the local schools and this will give you the connection you need to promote your classes.
4. Run Ads
Whether it is Facebook ads or Google ads, running ads to your website will increase the number of people who find you. It’s a quick way to get your offer in front of people.
If you plan to do Facebook ads, consider shooting videos of your current students or instructors in class. Video ads tend to perform better on social media outlets. Make sure you get a photo release on anyone you post on-line.
For Google ads, you’ll want to make sure you are bidding on the best keywords for your school. Our ads experts help our clients to target the right keywords to increase their traffic and generate more inquiries.
We recommend that if you are going to run Google ads, you use a company like ours to help you. Otherwise, you will end up paying for a lot of ad clicks that are not relevant to your school. Ads require you to go in and review the keywords each month to make sure they are on target.
Contact us Today For Google Ads and SEO
If you own a Jiu-Jitsu school and you want to increase the number of people coming to your site, get in touch with us today. One of the experts here at Jiu-Jitsu Advertising will reach out to you within a day or two. Fill out our free strategy session form here and we’ll contact you as soon as possible.