4 Ways Blogging Can Help Promote Your Jiu-Jitsu Business


As a business owner of a Jiu-Jitsu school, having a well-rounded website can attract new students to your classes. Part of an effective website is to write and publish regular blog posts. There are 4 main ways that blogging can help you promote your BJJ school. 

1. Show up In Search Results

The main reason that the team here at Jiu-Jitsu Advertising offers blog writing for our clients is to help the site with SEO. While there are many things we do on your site each month to help increase the number of people that find it, adding new content is one of our key strategies. 

Blogging can increase the number of keywords your site can rank for. It’s a simple way to add relevant keywords that your potential students are looking for. Each blog post that we write is engaging, educational, and most importantly, searchable. 

2. Social Shares

Maintaining your social media accounts is important to get the word out about your school. An easy way to direct people back to your website is to write and share educational blogs. It’s important to write about topics and answer questions that your students would be interested in. 

One of the easiest ways to come up with blog topics is to think about the questions you are asked when someone calls your school. Usually, they want to know about your specific style of teaching, the age groups you work with, how the classes are run. Starting with a blog series that outlines how your school operates is a great thing to share on your social media accounts. 

3. Educate Existing and Potential Students

Not only will you need to educate your existing and potential students with the way you run your school or classes, but they will benefit from general Jiu-Jitsu education. Some of the things people ask about Jiu-Jitsu includes: 

  • Is it good for self-defense? 
  • What’s the difference between Jiu-Jitsu and Brazilian Jiu-Jitsu?
  • What’s Gracie Jiu-Jitsu?
  • Is it dangerous? 
  • Can it help you build muscles?

Writing content that is of value will keep people on your site longer and more likely to fill out your contact form for more information. 

Oftentimes, people are looking for education on Jiu-Jitsu before they decide to start classes. 

4. Keep Students Engaged Through Newsletters

If you haven’t tried sending out a regular newsletter, it’s a missed opportunity. Sharing your latest news, upcoming events, and blog posts can keep your students involved in what’s going on. It’s a great way to share about your new classes or offerings as well as educate your existing students. 

Newsletters are also a good way to keep your school in front of prospects. Maybe someone signed up to come in for a free class but then didn’t come back. If you put them into your newsletter list and send out an email every other week or once a month, it could entice them to come back. 

Contact Us Today

Here at Jiu-Jitsu Advertising, we help business owners like you to promote your school through organic search traffic and paid search traffic. Fill out our form for a free strategy session and we’ll be happy to review your website. One of our experts will give you a few ideas of what you can update and then share with you how we can help you. 

Contact us today and we’ll get back to you as soon as possible. 

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    A wide variety of jiu-jitsu schools use our SEO and Google advertising services for finding more students and growing their businesses.
    Here’s a small sample of companies that trust us with their website marketing.

    fabin rosa
    NY united