Brazilian Jiu-Jitsu New Website and a 40% Organic Traffic Increase

brazilian jiu-jitsu

This case study features our client NY United BJJ based in New York, NY. Coach/Professor Khyl Farrison works with his students to build confidence in their BJJ skills and aims to create a team-mindset in his school.  

Website Needs

When Farrison came to us, his existing website was not converting well, because it was difficult to navigate. To him, the most important website feature was to make it easy for potential BJJ students to sign up for their free trial class. 

In addition to building him a new website, he needed some of his existing content updated as well as new content written for the site. He wanted to make his class offerings clearer and easier to understand. 

Scope of Work

Anytime we are building a website, it is our goal to understand our client’s vision and then create a site that meets that idea. Farrison gave us a few ideas of designs he liked and shared his main goals with the site. 

Here’s a look at what we did: 

  • Built a new website that met the design criteria
  • Created a site that loads faster
  • Added a free trial form to several sections of the website
  • Updated existing content
  • Wrote new content pages

After we launched his new website, we began SEO services to help him show up higher in search results. Also, we provide ongoing maintenance and support of the site such as:

  • Google Maps SEO services
  • Citations
  • GEO tag photos
  • Analytic reviews
  • And more

Before and After

As you can see in the before shot, the original NY United website didn’t have an immediate call to action above the fold. When we built the new website, we added a sign-up form at the very top of the site.




Since the new site was built, it’s seen an increase of 40% organic traffic. This is partly due to updating the content to be keyword-rich and full of information a potential student is looking for. Also, we manage their ongoing Google Maps SEO which has caused the site to rank higher in search results. 

Contact us Today

If you are ready to have a new website built or want to get started with SEO, get in touch with the experts here at Jiu-Jitsu Advertising. We’ll be happy to do a free strategy session with you and review your website. Fill out the contact form here and one of our experts will get in touch with you right away.

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