Whether your gym is big or small, properly marketing your business is one of the most crucial factors in the success of your gym. Brazilian Jiu-Jitsu is becoming increasingly popular for learning self-defense and getting a great workout, so owning a Jiu-Jitsu Dojo is an incredible accomplishment. To ensure the longevity of your gym in a competitive market, consider marketing your services in various ways.
How to Market Your Brazilian Jiu-Jitsu Business
Marketing your business requires people to hear about your services. Word of mouth advertising is what others are saying about your gym. How your staff, instructors, and facilities operate will gain notoriety among customers and potential customers. While it is an excellent start to getting your name out there and will help you boost your initial sign-ups, it is not something you want to solely rely on.
So many Brazilian Jiu-Jitsu businesses often overlook how important a brand is. Having a brand in place will help increase the value of your gym and assist with marketing towards potential clients. Additionally, establishing a brand will also build trust. It improves your gym’s recognition, and it is the motivation behind everything you do. It goes beyond the logo on the front door or sign. It’s the message you want to convey about your gym. There is a sense of pride you want your clients to have when they study Brazilian Jiu-Jitsu under your gym logo.
Consider a Strong Mission Statement
If you do not have one already your mission statement is the inspiration behind your brand. It’s what motivates you and your employees, as well as the students in your gym. According to Merriam-Webster, your mission statement is “something that states the purpose or goal of a business or organization.”
Your mission statement is too important to be overlooked or taken lightly. Make sure it conveys what your business is truly about and how you set yourself apart from competitors.
Help People To See Your Business
This sounds simple, but often gets overlooked. Make sure that your sign is big enough, visible enough, and modern enough to catch the eyes of your potential clients. Someone driving or walking by may not know your business or where it is located, but a sign that grabs their attention is the first step to getting them through your doors.
Having a website could not be more critical in today’s age. Before a customer visits your gym, they are most likely to do their research and visit your website first. Make sure it includes pictures, scheduling, pricing, testimonials, and other pertinent information to your gym. You should also make sure you review your website regularly. Outdated information or pictures will convey to customers that you’re either unorganized or not professional enough if you don’t take the time to maintain a company website properly.
Consider Offering Trial Memberships
Free trial memberships are a great way to get people into your gym. It allows them to experience Brazilian Jiu-Jitsu before they dive into their first class. These can often be in the form of an introductory course, where potential clients get one-on-one time with an experienced instructor. The instructor will walk them through basics such as approaching the mat, warming up, doing basic drills, and learning essential body positioning.
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Once they have gotten a taste of what you have to offer, they will be more motivated and likely to sign up there on the spot before they even leave your gym. There are endless ways to advertise your business. Making sure you implement these basic recommendations is a great way to set a solid foundation for building your Brazilian Jiu-Jitsu gym. We are here to help you! If you need further assistance, don’t hesitate to get in touch with us today at Jiu-Jitsu Advertising.