Link Building plays an important role in the SEO of your jiu-jitsu website. It can help drive organic traffic via search engines, especially in a competitive industry. When you combine link building with a strong SEO foundation such as on-page SEO, great content, and a good user experience, link building is a great way to improve the traffic to your site, build relationships, and brand building.
What Is Link Building?
Some businesses get confused about what link building is. Link building is known as acquiring links from other websites to your own website. A link is a way users can navigate between pages on the internet. Search engines can use these links to navigate the web. You can navigate links between individual pages on your website and between two different sites.
How Can Link Building Help Your Website
We can think of several reasons why link building is essential to your jiu-jitsu website. Here are a few reasons why you should think about link building not as a standalone activity but as something that connects to other parts of your website and benefits your business.
Improved Rankings
One of the most beneficial parts of link building is it plays a significant role in your ranks with Google. You can improve the rank of your jiu-jitsu website simply by increasing the number of high-quality sites that link to your page.
Building Relationships
Link Building is often used to build relationships by reaching out to other relevant websites and blogs in the same industry as you. This outreach can relate to classes you offer, services you offer, or even blogs you have published. Outreach can also help you build long-term relationships with key influencers in the jiu-jitsu industry and this can help your business become highly regarded and trusted. You could build relationships with other jiu-jitsu schools and other trained instructors in some cases.
Referral Traffic
Link Building can also lead to an increase in referral traffic. A good link on a highly visited website can lead to more leads and sales on your website as well. If you can place links on your website for people interested in jiu-jitsu and even self-defense classes or camps, they may look at your entire website. They may not sign up for classes right away, but in the future, when they think about martial arts again, your name will be on their mind. They are now aware of who you are and what you offer.
Brand Building
Good link building can also help build your brand and help establish you as an authority in your niche. Link-building techniques such as content creation, which shows people your company’s expertise, can go a long way towards building your brand as a top jiu-jitsu school. This can be as simple as creating a blog based on jiu-jitsu techniques and getting links to your content. You show others that you know the art and ask them to help spread the word and guide others.
Link Building Strategies
Several strategies are used to get external websites to link to your website. Some common ways are
- Content creation- create compelling and unique content that people will naturally want to reference and link to
- Reviews- Put your services, classes, camps, and site in front of influencers in your industry, such as other schools and instructors
- Links from friends- Ask your friends and family and even students to link to your site.
Link building can be a slow and tedious process, but be patient and remember that shortcuts such as buying links can harm your SEO in the long run. Do not chance your business and website on shortcuts.
Contact Us For LinkBuilding
Contact us if you are looking for more ways to increase your SEO for your jiu-jitsu business. We can help build your website, keyword analysis, website content, and link building. We are here to help you create more traffic and increase your revenue. We can also be reached on our website under the contact us tab for your convenience. We look forward to helping you achieve your desired website results.
