Your website is an integral part of your business. But what if it is not ranking? No matter how much money and time you spend on your website, it is all in vain if you do not have good rankings and visibility. Here at Jiu-Jitsu Advertising, we write these types of pages every month for our clients. We’ve seen good results come from this strategy.
Here’s a look at how these pages help the local SEO on your site.
What are Areas Served Pages?
An areas served page plays a big role in SEO on your site because it allows you to target relevant keywords to your school. These pages combine your top keywords with the location your school serves.
We write these pages for each city or town you offer jiu-jitsu classes in, as well as neighborhoods, districts, or even landmarks, depending on where you want your focus. The more these pages you add to your page, the more entry points there are to your website.
The purpose of an area served page is to highlight your business’s products and services and provide information about your company and the unique value you have. This will motivate visitors to take the jump to stop in and try out your classes.
How Areas Served Pages Will Help With Local SEO?
A well-written areas served page will gain traction in the search engine rankings as long as the page has been optimized for the location. It’s important that this page targets a keyword phrase that people are looking for.
For example, people are looking for:
- Brazilian Jiu-Jitsu classes near me
- Adult Brazilian Jiu-Jitsu classes
- BJJ classes near me
There are many different phrases that your potential students are looking for. Our team will determine which phrase best suits your school. Then, we target the local area that your school serves.
What Content is Written For this Type of Page?
An areas served page will include contact information and other pertinent information about your jiu-Jitsu school. This can consist of identifying the key cities you serve, original content for each of these cities, products, services, and local jiu-jitsu classes you offer. If you have specifics to share about your school or the way you run classes, it can be added here.
A call to action is also included at the end to get visitors to give you a call or fill out a form to sign up for classes. It’s important that all pages on your site have this information. Many visitors may not click around to other pages, so make it as easy as possible for them to reach out to you.
Do These Pages Get Traffic?
Now you may be wondering if the area served page will draw traffic to your website. The answer to this question is yes. It is important to remember that these pages are particular to areas served, so the traffic may be lower since they are hyper-targeted. However, if the page even gets 10 views a month, the chances are those views are from people that are located near your school and looking for BJJ classes.
Contact Us Today For Jiu-Jitsu Advertising
Want to start working on the SEO of your Jiu-Jitsu school website to let more people hear about your local jiu-jitsu classes? If so, contact the team at Jiu-Jitsu Advertising today. One of our experts will reach out to you and review your website to see how we can help you. We look forward to working with you!